Oversized studs and chains are the trademarks of hip-hop jewelry and are preferred by celebrities such as Sean Combs, or P. Diddy. At the 2004 MTV Video Music Awards, he sported a diamond ring, bracelet, and watch from Jacob and Company. Rapper 50 Cent is another celebrity who is hardly ever seen without his hip-hop jewelry. On his web site, 50 Cent offers more affordable, though just as flashy, bling-bling for those of us who do not earn the megabucks that he and his fellow celebrities rake in. There are also many other web sites that offer low-priced hip-hop jewelry inspired by popular rap artists.
Hip-hop jewelry comes in many shapes and sizes, all of them meant to catch the eye and attract attention. Heavy chains of silver or gold (or both) can oftentimes be seen on celebrities such as LL Cool J and Ja Rule in their music videos. Hip-hop jewelry web sites offer fully ‘iced-out’ bling-bling, or watches, rings, bracelets and earrings that are heavily decorated with real or faux diamonds. So-called ‘spinner’ watches and rings are big best sellers in the hip-hop jewelry category. Also available are customized, removable gold, silver and platinum teeth which may be studded with jewels and gemstones, so even the pearly whites can have their share of hip-hop jewelry.